CRACKING CREATIVITYThe Secrets of Creative Genius INTRODUCTIONHow do geniuses come up with ideas? What is common to the thinking style that. Myth by David A. Leeming Cracking Creativity by Michael Michalko Selling Steve Jobs’ Liver by Merrill R. Chappman Innovation and Entrepreneurship by Peter. Internationally renowned business creativity expert, Michael Michalko will show Cracking Creativity is filled with exercises and anecdotes that will soon have.

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It provides practical advice on how to generate more and more varied ideas. Michael later applied these creative-thinking techniques to problems in the corporate world with outstanding successes. Albert Rothenberg, a noted researcher on the creative process, identified this ability in a wide variety of geniuses including Einstein, Mozart, Edison, Pasteur, Joseph Conrad, Picasso and Niels Bohr. Good book on various techniques to be creative.

This book will extend the techniques presented in his other book, “Thinkertoys”, with a lot more details and examples. A child could creativiity numbers on a line and count off the spaces—a method that becomes useful in understanding measurements and fractions.


A distinguishing characteristic of genius is immense productivity. Ratings and Reviews 1 2 star ratings 1 reviews.

Creativitj author describes many different creative approaches for the creative solution of problems and the generation of ideas. May 03, Christopher Butson rated it it was ok. Now I am back to my predisposed, stodgy old personality. He specializes in providing creativity workshops, seminars, and think tanks for clients ranging from individuals to Fortune companies. You can read this item using any of the following Kobo apps and devices: He responded that he would spend 55 minutes defining the problem and 5 minutes working on a solution.


He is the author of the groundbreaking creativity handbook Thinkertoys, as well as Cracking Creativity, which describes the secrets of creative genius.

Cracking Creativity: The Secrets of Creative Genius

He thought in terms of visual creaativity spatial forms, rather than thinking along purely mathematical or verbal lines of reasoning. Return to Book Page. Review “Creative-thinking expert Michael Michalko offers a series of idea-inspiring resources and techniques.

Each technique contains specific instructions and an explanation of why and how it works— including anecdotes, stories, and examples of how geniuses implemented the strategy to produce their breakthrough ideas.

Samuel Morse was stumped trying to crackking out how to produce a signal strong enough to be received coast to coast. Try to will one row longer than the other. Heart of the Machine. One of the most distinguished was John Gould. These are the strategies that are common to the thinking styles of geniuses in science, art and industry throughout history.

You cannot will yourself to look at things in a different way, no matter how inspired you are rcacking do so. View all 3 comments. Einstein is best known for his paper on relativity, but he published other papers. His theory has etymology behind it: If you organize your thinking around these strategies, you will crackking to see what no one else is seeing and how to think what no one else is thinking.


What Color Is Your Parachute?

Write a customer review. Get to Know Us. April 13, Imprint: That’s how I felt by the end of this book. Preview — Cracking Creativity by Michael Michalko.

Cracking Creativity: The Secrets of Creative Genius by Michael Michalko

This is good if you’re completely inept at thinking outside of conventional ideas. Aristotle considered metaphor a sign of genius, believing that the individual who had the capacity to perceive resemblances between two separate areas of existence and link them together was a person of special gifts.

From the bestselling author of Thinkertoysmmichalko follow up brings innovative creative thinking techniques within cracming, giving you the tools to tackle everyday challenges in new ways. Ernst Lawrence and Niels Bohr each had four.

Gould keeps flip-flopping back and forth about the number of different species of finches: