Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

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Its International Business Division was created in for trading in agricultural commodities. Includes an advisory and knowledge exchange function to help farmer’s manage risks.

Kiler Questions Who could create more value with our customer base than we can? Circular economy Our story Our work Resources News. The Plant Synergistic food production space.

Publications Case Studies News. The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works.

Upon accessing e-Choupal, Indian farmers e-choupql an unprecedented volume and range of resources at their fingertips. Our work Approach Activities Regions. The case discusses in detail how the company designed and executed the e-choupal project in the country’s rural areas.

Data on acreage and yield between -shows that profits of farmers accessing the e-Choupal platform almost tripled. To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information.


Case Studies – ITC eChoupal

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. This can be exchanged for other ITC products. Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram dif circular economy case studies. This case study was compiled from published sources, and is intended to be used as a basis for class discussion. See related case studies.

The intermediaries were not removed from cae value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. Why is it Innovative. The programme seeks to increase their economic and competitive capacity and support wider agricultural communities. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

Privacy Policy Designed d-choupal Smitinfotech. The go-to online location for news and insight on the circular economy and related subjects. Copyright The DeSai Group.

The measures taken to overcome the various problems faced while implementing this program have been explored in depth. Circular Economy Concept Infographic.

Case Studies

This also provided indirect benefits to the company e-choupao the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. Case Study Volumes Collection. E-Choupal also includes weather forecasting, and a knowledge exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity.


Indian, FMCG, company, ITC, information technology, agricultural commodities, export business, 21st century, e-choupal, supply chain network, agricultural products, rural areas. The online festival of ideas that asks: What if we could redesign everything?

By eliminating superfluous steps in the supply chain, the company lower its net procurement costs, despite offering better prices to farmers. Taking E-Business to Farmers.

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.

ITC’s e-Choupal: Taking E-Business to Farmers

ITC also uses e-Choupal as a medium to advertise consumer products. Pricing information positions farmers to exploit trends and time their sales to get the best price.

There are direct advantages for ITC too. The circular economy gives purpose to the digital transformation. Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states. e-chiupal

The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

Trading is supported with farm inputs and outputs available to purchase. ITC gains as intermediaries are removed, and transportation costs decrease. It is not intended to illustrate either effective or ineffective handling of a management situation.