Jo Bowman. An overall picture of apparent stability in the global market research business emerges from ESOMAR’s just-released annual. Esomar Global Market Research Report Asia Research | October The global market research turnover grew to US.1 billion in , representing a . imperfections. Authors, editors and ESOMAR do not accept responsibility for the Welcome to the Global Market Research. Report, covering . %. Turnover US$m. Net growth (%). %. %.

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New Horizons … Fresh Challenges. Global Market Research – RW Connect

I have a few other comments that I want to share: My arguments above, as well as the data on the market sizing for these related segments, should underline the fact that our essomar on the size of our industry is flawed. Maybe some enterprising reader will take a stab at that!

This puts it on a joint footing with Asia-Pacific, which grew 4. This site uses Akismet to reduce spam. This analysis was most informative, thanks!

By submitting this form, you are consenting to receive marketing emails from: Global Market Research report. Now that the internet has enabled small businesses to do market research too. They can be used for insights, for co-creation and for customer advocacy.

Esomar Global Market Research Report 2013

In the developing world, which has been responsible for maintaining growth globally for many multinationals while more established markets have struggled, some of the biggest countries are facing a slowdown in growth, and next-tier markets are showing robust growth, albeit from a small base.


The folks included in the commentary sections are: Public opinion strategies LLC. Looking at the related category market sizing estimates above that is borne out.

As I said earlier, neither goes far enough in my opinion in including other companies that should be listed such as Research Now, Toluna, Blobal, Confirmit, and many others. Fast-growing emerging markets buoyed the global market research industry and countered losses and sluggish performances elsewhere in Change is indeed being driven by clients.

In others, it even challenges the data.

The Chinese research markett, accounting for a growing share of the region, grew This year, Peru and Nicaragua were the fastest-growing markets in this region. Success, the report suggests, will depend on research demonstrating eesomar value and being prepared to take a different approach to client problems.

I know we may be smaller compared to some others but we are the only company I know and maybe that of my long distance pal Tom Anderson focussing the social media listening solution on the Consumer Insights Manager with a global multilingual service for automated sentiment analysis as opposed to the PR and Customer Service Managers of organisations.

I also do not love the name MROCs.

Can you do anything with it? Market research turnover increased in 46 countries or sub-regions in and declined in Including this disparate rresearch of folks to share their thinking on a variety of topics related to the health and growth of the industry was a bold move by ESOMAR.


And just for grins, I have integrated the 2 lists here: Fast-growing emerging markets buoyed the global market research industry and countered losses and sluggish performances elsewhere in As always, the report is packed with industry data and analysis of the hottest growth markets, the fastest-growing companies and the most significant mergers and acquisitions. By submitting this form, you are consenting to receive marketing emails from: There are operational differences specifically related to research, too, given that developing markets are advancing at a far faster pace than the developed world did, leapfrogging technology, skipping over land lines and desktop computers, and going straight to mobile and mobile internet.

Mar,et power One of the biggest challenges for research firms looking to new markets is finding the right people to hire. Thanks for working with us! Ultimately, a good storyteller can argue rexearch sides. How do we get the real meaning? At the same time, a number of markets which had braced for big falls because of broader economic instability were not as hard hit as might have been expected.