Editorial Reviews. Review. Sellout “Brand” or just plain “Bland”? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves. Lovemarks – The Future Beyond Brands. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections . Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was Lovemarks: The Future Beyond Brands (Expanded ed.).
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Lovemark – Wikipedia
May 05, Cecily Robertson rated it really liked it. These degrees of sensuality are probably why the research vampires go so wrong when they attempt to plumb emotion with their questionnaires and interviews. And they can rapidly spin out of control, without meaning, direction or firm purpose. Lists with This Book. Because to adapt best to a changing world, you have to know what should not change, and you should base that on what cannot change.
And we all know that Love cannot be demanded. They all research the same stuff using the same processes and–not surprisingly–get the same numbers. Kevin Duncan describes the concept in more traditional marketing terms, noting that there are “two axes,” one of which runs from low to high respect, and the other which runs from low to high love. You want to be close. Put together with Love it can transform the most insignificant product into a must-have.
Apr 22, Tyler Hakes rated it really liked it Shelves: A Masterclass in Modern Marketing Ideas. I said there this thinking was a work-in-progress and I meant it.
Read is a strong word, though; it was part text and part art project. The love that works on autopilot when you are distracted or inattentive.
Interesting look at what creates and cultivates an emotional reaction with consumers. Because that’s how we create a world we want to live in. Jun 04, Chelsea rated it really liked it.
That’s why humor can break ffuture log-jams in both personal relationships and in business. We need to understand what has meaning and significance for them, not just what they buy and use. This book is about the marketer’s challenge of finding ideas that will last forever by uncovering timeless emotions like love. The challenges of the Internet and fragmenting media, the possibilities of personalisation and customisation, the pressures of globalisation. This is how our partners, our friends and our families touch us.
But looking at the numbers is tthe where the game is going to be won.
The ideas are great. You may have read the interview with me about Trustmarks in the September edition of Fast Company. Could be inspirational at a point in design – maybe at that time when one feels tired of working on a product.
I read this book around right after the U. Feb 12, Paul Rojas rated it it was amazing.
Refresh and try again. By keeping the emotional juice of brands that must never change, and dumping all those formulas and processes. This page was last edited on 27 Februaryat That’s where the money is.
Sensuality Along with mystery I know a Lovemark has sensuality. Mar 12, Alex rated it did not like it.
What’s needed are customer Love affairs. Lines filled with pretension and bravado are fun when coming from Arnold or Stallone. Sep 07, Eidoegy rated it really liked it. With passion, the most difficult of objects can be achieved.
We all know that Love needs time. Of all the biz-themed books I’ve been reading this year, I have to admit that “Lovemarks” has done the least for me.
To find bigger problems to solve.